Logan Sama is a name synonymous with grime. Championing the music and the culture for over 15 years, Logan has played a key role in the scene’s wider success, working tirelessly – both as a radio broadcaster and behind-the-scenes – to promote grime across a host of influential platforms.
He began his career with a show on Rinse FM – then one of London’s leading pirate radio stations – in 2002, holding down a slot for over three years before Kiss FM reached out in 2005 with the offer of a new, weekly slot. It was a move that’d prove the most important of his career to date, as over the following nine years, Logan’s show would become the definitive, go-to slot for both grime fans and grime artists alike.
As well as featuring icons like Wiley, Dizzee Rascal, Kano, Skepta, JME and Ghetts, Logan also used his platform to shed light on a whole range of up-and-coming artists too. The likes of P Money, Blacks, Merky Ace, Kozzie, Scrufizzer and countless others – as well as Birmingham crews Stay Fresh and Invasion – can all point to Logan as a key entry point into the wider scene.
Through his encyclopaedic knowledge and steadfast dedication, bolstered by his years spent helping Wiley distribute his early Wiley Kat records, he would soon become the voice of grime on national radio – although his endeavours didn’t stop there.
Keen to invest in helping young people get into music, Logan established KeepinItGrimy in 2008 – a brand that now incorporates a website, label, tours, live streams, compilations and merchandise – drafting in a young Jamal Edwards, amongst others, to help with filming. With over 28,000 sub-scribers and 13 million views, Edwards played a key role in the expansion of the KeepingItGrimy YouTube channel – a hub for a whole series of videos, including Logan’s legendary Kiss ‘After Hours’ sets – before going on to build his SBTV media empire.
Although revered as a broadcaster, as a DJ, Logan is equally at home in the clubs and on the festival circuit, where he has played Glastonbury, Bestival, Ceremony and leading Croatian bass-music festival, Outlook, over the last five years. He is also a mainstay of legendary live grime event, Eskimo Dance – originally established by Wiley back in 2002 – who now run events nationwide and overseas.
In 2015, as a testament to his years playing iconic London club, Fabric, Logan was also offered the chance to record fabriclive 83 – a mix CD series re-served for those considered to be pioneers by staff of the club itself. In a first for the series, Logan’s mix – which featured a mammoth 66 MCs, all of whom recorded especially for the project – was also made available to pur-chase on vinyl.
Such is the regard Logan is held in by his peers, he also helped oversee the creative behind Wiley’s latest studio LP, ‘The Godfather’ – his first ever UK Top 10 album – on Chasing The Art Records, a label venture he co-runs with Wiley himself. An unofficial label manager of sorts, Logan was the key point of call for A&R, artwork and distribution, and also helped facilitate the smooth running of Wiley’s sell-out headline show at iconic London venue, The Roundhouse. Since then, he has also released a new single by rising grime trio, YGG, through his KeepinItGrimy imprint.
Aside from his broadcasting, DJ and label work, Logan has worked on a host of projects for world-leading brands including Nike, Red Bull and Trapstar – the latter of whom he put together an exclusive, 23-track mixtape for in 2015. He also advises on launch events for sportswear retailer, JD Sports, and reg-ularly plays at in-store events across London and the rest of the UK.
Although active for over 15 years – and with an extraordinary legacy already secured – Logan’s passion, enthusiasm and love for grime, both as an art form and as a culture, remains unwavering. A key figure in the careers of so many of today’s most celebrated grime artists, his work as a broadcaster, DJ, label owner, A&R and consultant, remains vital to the continued growth and expansion of the scene itself.